Programmdetail

Dille & Kamille is not a retailer that simply follows its target audience, but a brand that is guided by a clear mission and identity. For more than fifty years, it has consciously chosen not to use advertising or discounts. The company prefers to build long-term brand value rather than pursue short-term sales, even if that means keeping its stores closed on Black Friday. Sustainability is deeply embedded in its DNA, but is not used as a marketing message. The strength of Dille & Kamille lies in its unique and authentic brand culture, which cannot be copied. In his keynote, Hans Geels explains why Dille & Kamille remains committed to its principles and aims to grow in Germany.