Commerce 2030: Revolution or Evolution? The Path Ahead in Buying and Selling
Raum München

In a rapidly evolving retail landscape, understanding the nuanced needs of consumers and their category-specific personas is paramount. Preferences shift continuously, driven by technology, lifestyle, and market trends. Insights from proprietary surveys, projects, and expert dialogue show that the most successful retailers combine agile operating models with intelligent technology integration—personalizing experiences, optimizing processes, and enabling data-driven decisions—to remain relevant, competitive, and customer-centric. In this engaging presentation, we provide actionable insights on how to meet these evolving demands and stay ahead in the market.