In this speaking slot, Hornbach, a leading German DIY-store chain, will discuss its digital transformation journey, highlighting how e-commerce and sustainability are shaping its strategies. With the support of Blue Yonder's Order Management System (OMS), Hornbach is modernizing its business operations to meet the unique demands of its two key customer segments: elder consumers and millennials. The discussion will focus on how Hornbach balances digital advancements with sustainability initiatives and tailors its approach to attract and engage these diverse customer groups.

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