
Giny Boer
Chief Executive Officer
C&A
Programm 2023
About Giny at C&A
Giny took over the role as C&A Europe’s Chief Executive Officer (CEO) on 1 January 2021. Fashion has always been Giny’s passion for its ability to bring out the best in everybody. That’s why she joined C&A, an icon in the retail industry that has been democratizing fashion for more than 180 years.
Giny brings in years of experience in leading international companies. In her role as CEO, she is committed to strengthening C&A’s brand image through modernization. The “ONE C&A Plan” comprises the strategic priorities for the upcoming years, focusing on digitization, transformation of the stores and optimization of the product range.
Leading by example, Giny steers the company with humility, kindness, and vulnerability, creating a new dynamic both inside and outside of C&A. She is dedicated to the company values and beliefs that closely align with her own: diversity and inclusion, female leadership, innovation, and sustainability. Throughout her career, she valued the opportunities of sharing lessons learned to inspire others. Therefore, setting new standards and bringing about change involves taking the industry, business partners, and consumers on this journey.
One recent example:
- C&A FIT (Factory for Innovation in Textiles) in Mönchengladbach, Germany: locally producing denim and researching the opportunities of digitization and nearshoring producation
since January 2021 Chief Executive Officer, C&A Dusseldorf, Germany
December 1995 - March 2019 Multiple senior management roles, IKEA
General Manager Retail Southern + Eastern Europe
Country Retail Manager, Austria
Distribution + Service Manager, Western Europe
Deputy Store Manager, IKEA DELFT
University of Groningen Bachelor’s and master’s degree in Development Psychology
Hanze Hogeschool, Groningen Bachelor’s degree in Economics
Languages: English, German, Dutch, Italian, French, Spanish