MediaMarktSaturn Marketing GmbH
Mittwoch 16. November 2022
Metaverse: Potenzial oder Prüfstein?
Boris Prondzinski, Managing Director
In his role of Managing Director at MediaMarktSaturn Retail Media, Boris Prondzinski is leading the international retail media business of MediaMarktSaturn and is now expanding across Europe.
Since May 2014, Prondzinski built up the Otto Group Media as a 100% Subsidiary of the Otto Group and managed the business as COO. Moreover, he founded the data alliance between the Otto Group and the Ströer Group in 2018.
Prondzinski is a digital expert with a track record developing new business models internationally, notably in Latin America, Europe, and Asia.
Before joining MediaMarktSaturn, Prondzinski was Managing Director at Weischer.